A Popularity Index Report, a service provided by the Benchmarking Reconnaissance experts at 1EZ Consulting, allows you to have a full understanding of how your website compares to the websites of your competitors.

The Popularity Index Report displays a rank assigned to each of a competitor’s domains, based on the number of unique sessions and page views each domain receives.

Can you use this competitive reconnaissance data to your advantage? Absolutely. The ability to review how visitors are navigating your competitors’ websites—including where they are coming in, where they are going, how long they are staying, and how many of them are returning—can be invaluable when making your own website work the way you want it to.

Many clients have a solid understanding of how their customers and other visitors are interacting with their company’s website. However, few businesses are actively monitoring the popularity index of the competition. When you examine the specific page view information of a competitor’s site, you can track the products, trends, and information that are drawing the most interest.

You can also analyze what works and what doesn’t work, with regard to site architecture, product presentation, and keyword marketing. In addition, you can see what impact your changing online efforts have on the levels of traffic your competitors receive, either individually or in conjunction with our Affiliate / Link Partner Reconnaissance Report.

• Benchmarking Reconnaissance / Popularity Index Report
• Organic Search Reconnaissance Report
• Paid Search Reconnaissance Report
• Competitive Keyword Rankings Reconnaissance Report
• Affiliate / Link Partner Reconnaissance Report