What is search engine optimization (SEO)?
What is the difference between “on-page” and “off-page” optimization?
Why is it necessary to optimize my web pages?
What benefit can my business gain from using SEO?
Does my web site design have any affect on my rankings?
What is the significance of SEO?
How long does it take to see results from SEO strategies?
Are there certain types of businesses that benefit more than others from SEO services?
What is search engine optimization (SEO)?
Search engine optimization (SEO) is the art of analyzing, evaluating, and modifying a website’s content to ensure the site ranks well with the major search engines. This marketing technique uses the Internet’s major search engines and directories to drive traffic to a particular site.
Certain design and writing techniques influence where your website will be ranked by various search engines. Search engines produce their results by matching the exact keyword a web user submits with the existing web pages in their database. This means that the search is limited to only the terms that actually exist on a web page. For this reason, keyword selection is extremely important.
1EZ Consulting employs appropriate keyword selection, site-wide integration of key-words, and metatag and page title development as integral parts of our SEO process. Because the mathematical formulas that the search engines use to determine your rankings are continually changing, the method of optimization remains ever-changing as well. We calculate each search engine’s mathematical formula and modify a site’s content to improve its overall rankings.
Following the submission of a website, well-known search engines view your site through automated “spiders” to determine how your content should be classified and indexed. Through innovative construction techniques, a site can be optimized to provide search engines with the information they require in the most suitable format. This unique marketing strategy can position your website at the forefront among the top-performing sites in your industry.
As the name implies, ethical SEO practices are the techniques and strategies that are approved and validated by the various search engines. Protect the future of your business: Don’t be misled by unethical marketing companies involved in dishonest optimizing practices such as keyword stuffing, including irrelevant or hidden text, and using redirects with multiple domains.
When detected, these practices result in severe penalties from the various search engines, which ultimately can mean a substantial loss of potential customers for your business. 1EZ is founded on honesty and integrity, and we utilize only the most ethical business practices.
What is the difference between “on-page” and “off-page” optimization?
On-page optimization refers to marketing techniques used by SEO professionals to target specific areas of text such as page titles and headings. Through appropriate keyword selection, site-wide integration of keywords, and metatag and page title development, you can influence your rankings by the major search engines.
Placement of keyword-rich titles and description metatags can urge users to click onto your site. By increasing the volume of targeted traffic to your site, your company can achieve a higher conversion rate of visitors to actual customers.
In contrast, off-page optimization refers to links from other websites. According to the major search engines, links from other webmasters are treated as unbiased votes. One-direction links are given a higher ranking than reciprocal links that are merely exchange links between websites.
The top criteria for ranking competitive phrases in all major search engines are based on who specifically is linked to a given site and on which text. When search engines recognize the sites linked to your site, your company receives the benefit from that association. Depending on their status, your own rankings will be elevated accordingly.
Why is it necessary to optimize my web pages?
Search engines produce their search results by matching the exact keyword a web user submits with the existing web pages in their database. This means that the search is limited to only the terms that actually exist on a web page. For this reason, keyword selection is extremely important. If the keywords used on your web pages are not an exact match for the words used in a search, your keyword ranking may be high but it could be based on keywords rarely used.
1EZ’s research enables us to select industry-specific keywords that pertain to your website and terms that are frequently used by web users, thus driving targeted web users to your site.
What benefit can my business gain from using SEO?
Less than one-half of all online businesses actually employ some type of search engine optimization strategy. Of that group, only approximately 10 percent use proper optimization strategies and techniques. Therefore, selecting and implementing the appropriate keywords at the proper frequency and location can place your business in the top rankings of the web pages on the Internet.
The primary goal is to increase the volume of targeted traffic to your website. Your outstanding website will have little value without a steady stream of potential customers. 1EZ’s SEO strategies and techniques enable us to identify the specific characteristics visitors are seeking, and we continually modify the web pages to meet those requirements.
Companies employing SEO strategies have a distinct advantage over their competition. By continually refreshing your website with updated content and new, innovative features, your company can remain ahead of your competitors.
Does my web site design have any affect on my rankings?
The layout of your website can have a dramatic effect on your overall rankings. If the basic integrity of your website is compromised due to improper programming, it will be challenging for the search engines to read through your content.
1EZ will evaluate the structural integrity of your website to ensure it provides optimal search engine exposure. If any deficiencies or improper programming exist, an outline of suggested modifications will be provided.
What is the significance of SEO?
SEO is essential for any successful online business. With 90 percent of online traffic a byproduct of the various search engines, properly marketing your business through SEO is the most effective means of being discovered on the Internet. 1EZ’s SEO strategies and techniques can help distinguish your company from the thousands vying for your share of the business.
How long does it take to see results from SEO strategies?
Although some businesses achieve an extremely rapid response, we typically recommend allowing a minimum of at least three to six months to a year to evaluate the impact of our SEO programs. Keep in mind, SEO should be viewed as a cost-effective, long-term investment in your business—not a quick fix. With patience and stick-to-itiveness, the organic SEO strategy can prove to provide an excellent rate of return on your investment.
Are there certain types of businesses that benefit more than others from SEO services?
Any company with a website will benefit dramatically from SEO services. In addition to providing the convenience of online services for existing clientele, the purpose of a website is to expand your business. Visibility is essential to soliciting new business, and no other form of marketing provides the visibility available through the Internet.
Search engine optimization is such a technical and ever-changing field that it requires specialization. Because 1EZ is an SEO specialist, we have been able to help many companies achieve and maintain top rankings on the major search engines. It is the most cost-effective form of online advertising, and companies benefit by letting 1EZ help expand their business through the use of SEO.
- Our SEO Approach
1EZ uses a proven methodology to establish our clients’ websites in the top-ranked search engines.
- A Guide to SEO
1EZ simplifies the SEO process for users who may be new to the world of search engine marketing.
- SEO FAQs
1EZ provides simple answers to your most complex search engine optimization questions.