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The Long and Short of Copywriting

Adding video to a Web site allows a client to further engage its clients or customers.  Whether it’s introducing staff, products or services, or testimonials, video can stir the senses like no other medium.

 

We turnkey the video production process, seamlessly incorporating it into a Web site for optimum viewer experience, while always keeping the ultimate objective in mind - - driving revenue.  Moreover, we can work with marketing departments to get as much mileage from the video as possible.

 

 

Strategy:We work with clients to determine what videos will best enhance their Web sites, keeping an eye on what will engage clients or customers.  We also show how to best incorporate the videos into a Web site with easy user interface.

 

Concept:Testimonials, key personnel interviews, product demonstrations, etc. are just some of the ways to reach out to clients or customers.  We help determine the best way to drive revenue through video.

 

Scripting:Once the video concepts are solidified, we script the videos so the end products will closely resemble the initial goals.

 

Pre-production:Properly preparing for production keeps costs down, so we handle talent, props, locations, and scheduling the production crews.

 

Production:Using professional video equipment and state-of-the-art production techniques ensures the final product best represents a company’s image.

 

Post-production:We edit the production on an Avid editing system, the industry standard for commercial and full-length feature films.

 

Delivery:Once the videos are edited, clients review them from the comfort of their desks, as the videos are streamed from our server.  After the videos are finalized, they are uploaded to the client’s Web servers.

 

Value:We work with clients to find additional value from their videos, repurposing the raw or edited footage for advertising, b-roll to send to the media, incorporating it into email marketing campaigns, using it at trade show booths, and/or burning it onto DVDs for direct marketing campaigns.