SEO

Search engine optimization also known as SEO is the process of raising the visibility of a website or web page in a search engines unpaid or free result listings. Top 2016 Orange County SEO and Internet Marketing Experts.

13 04, 2018

Why You Should Avoid “Black Hat” SEO Tactics and Create High Quality Content Instead

2019-02-13T15:02:55+00:00Content Marketing, SEO|

Why You Should Avoid “Black Hat” SEO Tactics and Create High Quality Content Instead Here is a mantra you should live by: search engine optimization (SEO) is not an easy fix! Some SEO experts view it as a game where they try to outwit the search engine algorithms in order to improve rankings. Referred to as “spamdexers”, these guys spam the indexes with garbage content in order to manipulate rankings. These so called “black hat” tactics often lead to blacklisting. [...]

13 04, 2018

5 Tips on How to Implement a Silo Strategy to Boost Your SERP Ranking

2019-02-13T15:03:53+00:00Content Marketing, SEO|

5 Tips on How to Implement a Silo Strategy to Boost Your SERP Ranking When we use the word “silos”, we either think of grain silos where harvested grains are stored or the phrase “working in silos” which has the negative connection of working in a disconnected manner from other colleagues. In this digital age, we can now think of “content silos” where you can “store” content on your website that will boost your search engine results page (SERP) ranking. [...]

21 11, 2017

Guerrilla Marketing – Not a Code Word for “Cheap”

2019-02-13T15:04:53+00:00Content Marketing, SEO|

Guerrilla Marketing - Not a Code Word for "Cheap" If you’re a marketing professional, you’ve probably read the book “Guerrilla Marketing” by Jay Conrad Levinson. Published in 1983, the book outlines innovative marketing tactics that can help small and medium enterprises grow their customer base. The use of the word “guerrilla” was, of course, appropriated from the concept of guerrilla warfare. Guerrilla warfare involves the use of irregular military tactics by a small group of combatants against a larger, immobile, [...]

9 09, 2016

Why You Should Take A Holistic Approach to the Alphabet Soup of Digital Marketing

2019-02-13T14:29:36+00:00Content Marketing, SEO|

Why You Should Take A Holistic Approach to the Alphabet Soup of Digital Marketing In an internet age that is already filled with acronyms (LOL, OMG, BTW, to name a few commonly used ones in our online communications), digital marketing has introduced its own alphabet soup of acronyms. SEO, SEM, SMM, SERPs, the list goes on. It is too easy to get caught up in these new developments when it comes to online engagement for businesses and brands. Before you [...]

19 11, 2015

Web Design Branding Services: The Importance of Being You

2019-02-13T14:53:31+00:00Content Marketing, SEO, Web Design|

Web Design Branding Services: The Importance of Being You Why is web design and branding important? Because no two businesses are exactly the same. It goes to reason that you should never reuse the same web design and content for any business based in Orange County, California. The appeal of an imitative website is far too narrow; it's actually a big turn-off. Originality helps widen your reach. With a fresh design and branding, your website will appeal to more potential [...]

10 11, 2015

5 Effective SEO Strategies You Can Implement Now

2019-02-13T14:55:20+00:00SEO|

5 Effective SEO Strategies You Can Implement Now The number of SEO specialists and online marketing pros in Orange County, California, has soared over the last five years, much like in the rest of the developed world. It is easy forget that SEO is still a relatively young market; one that has flourished alongside the evolution of smart technologies. It has become such an essential for internet businesses that it feels like it has always been here. Yet, there are [...]

4 11, 2015

Why Great Content Writing Is Crucial For Success

2019-02-13T14:56:54+00:00Content Marketing, SEO|

Why Great Content Writing Is Crucial For Success Having fresh, unique, and current content writing on your website is important to engage and inform your customers. This serves not only your customer, but of course your Orange County business. Building Trust By providing interesting and readable content writing, you are developing a relationship with your customers, not only in Orange County, but world-wide, and building a sense of trust that you are indeed a knowledgeable source of information. You wind [...]

23 10, 2015

5 Tips To Succeed With Your Local SEO Marketing

2019-02-13T14:58:35+00:00SEO|

5 Tips To Succeed With Your Local SEO Marketing Local SEO Marketing is search engine optimization for local Orange County and other businesses and services. It focuses on optimizing your search results for users based on their current or intended location. For instance, if a user performs a search from their location aware mobile device, or if they type in a location along with their search, the search engine will return results near that area. So you want to make sure [...]