Public Relations & Marketing Communications
The playing field between public relations and marketing communications have long since blurred to the point where the two are almost indistinguishable.
Public relations is about controlling what you want target audiences to know and feel about the foundation, and creating a pathway for positive action. Marketing communications focuses on strategy; nailing down results that makes your outreach effort a success.
Whatever your goals – we can take you there: increased traffic to your website, increased customer inquiries, increased rate of social media interactions, a change in attitude or perception about your organization.
1EZ Consulting Orange County public relations & marketing communications agency will work with you to formulate your strategy, then build a program that deploys high-frequency, high-engagement interaction with your target audiences via all communications modes available: through the press, social media, press releases, blog article placements, two-way, one-way, word-of-mouth, face-to-face.
Your long-term marketing communication strategy will:
- Build Your Communications – through targeted messaging, focused deployment, branded images, carefully timed releases.
- Build Public Awareness – deploy a ‘march of events’ that generates high value engagement and interaction with your target audience.
- Build Your Brand – apply LTSW/STSW (look the same way, speak the same way) methodology to ensure that every engagement reinforces your brand.