Public Relations & Marketing Communications
The playing field between public relations and marketing communications have long since blurred to the point where the two are almost indistinguishable.
Public relations is about controlling what you want target audiences to know and feel about the foundation, and creating a pathway for positive action. Marketing communications focuses on strategy; nailing down results that makes your outreach effort a success.
Whatever your goals – we can take you there: increased traffic to your website, increased customer inquiries, increased rate of social media interactions, a change in attitude or perception about your organization.
1EZ Consulting Orange County public relations & marketing communications agency will work with you to formulate your strategy, then build a program that deploys high-frequency, high-engagement interaction with your target audiences via all communications modes available: through the press, social media, press releases, blog article placements, two-way, one-way, word-of-mouth, face-to-face.
Your long-term marketing communication strategy will:
- Build Your Communications – through targeted messaging, focused deployment, branded images, carefully timed releases.
- Build Public Awareness – deploy a ‘march of events’ that generates high value engagement and interaction with your target audience.
- Build Your Brand – apply LTSW/STSW (look the same way, speak the same way) methodology to ensure that every engagement reinforces your brand.
More than being the human voice behind your press releases and messages, we will consult with you, help you spread your message and talk intelligently enthusiastically about your organization. We will be available for “on-hand and on-call” advice and consultation to the management. But we will also ensure that you and your staff will be prepared with messaging rules and guidelines; make sure that all outbound communication fulfills your goals and that your performance metrics are being met.
Contrary to some opinions, we believe that PR should be actively involved in spreading overall branding and marketing efforts. While some aspects of “PR” may be dedicated to public information, there should be a component that helps to expand your “marcom” plan and deliver measurable results (in terms of sales inquiry or other desired participation). In some cases, PR can the essential activity for all of your outbound/inbound communications. We’ll help you envision goals and create a plan. We’ll help you prioritize.
Roles for Public Relations and Marketing Communications
Announce company activities and programs with timely press releases that are delivered directly to your target audience or to the news media. We use PRWeb, PR Newswire, and BusinessWire.
Content Development/Content Creation
Not only create new content, but generate content that will move audiences, augment SEO optimization, and helps build your “march of events”. Your content can be text, graphical and video – the possibilities are truly limitless.
You’ll be surprised how we blend PR activity with social media. Interaction through sharing – engagement through information.
We can conduct a variety of research on behalf of your company and interests. For instance, a “VOA Survey”– voice of the audience – may give you enough insight about your stakeholders to prevent you from taking missteps or missing out on unique opportunities.
Communicate with members of the news media (editors, journalists) regarding current press releases; send bulletins about developments and significant events; monitor editorial schedules of professional and trade journals, business sections of major news outlets for placement opportunities.
Crisis Management/Media Preparedness
Crisis management and media preparedness gives you a plan if/when the media comes calling. We’ll help you create a ‘crisis team’ and plan. We can train executives who are slated to answer media calls, create templates for quick release reactions to make the company responsive.
Talk To Us Today
Let a consultant from 1EZ guide you to the right social media marketing services for your company
Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.
Social media creates communities, not markets.
Content is fire, social media is gasoline.
Getting the Like is easy. It"s a light action. Anything else requires trust.
The cost of being wrong is less than the cost of doing nothing.
Sell-sell-sell sales methods simply do not work on social media.
The best marketing doesn’t feel like marketing.
Content builds relationships. Relationships are built on trust. Trust drives revenue.
Not viewing your email marketing as content is a mistake.
The future of content marketing is in your hands.
Content is King but engagement is Queen, and the lady rules the house!
You can’t be everything to everyone but you can be something to someone.
Don’t be afraid to get creative and experiment with your marketing.
If you build it…you may still need Google AdWords.
You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.
Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.
As social media grows and matures, showing a return becomes critical.
Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way.
Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.
On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.
Social media is about sociology and psychology more than technology.
Content is the reason search began in the first place.