Social Media Marketing Company Orange County Ca | OC Web Design
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Social Media Marketing

Social Media Marketing


Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.


A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.


Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social networking websites allow individuals to interact with one another and build relationships.


Social networking websites and blogs


Interaction between one and another is the great benefit of social networking websites. Companies or products can be shared at those sites as well, to connect to individuals. Building relationships this way feels more personal.


Social networking sites work like word of mouth. Blogs and sites allow “repost / re-tweet” comments of a product to be reposted and with that, all the users connections will be able to see these messages as well. It reaches many more people, and by repetition it will also create more traffic flow for the products company.


Social networking sites can offer another advantage, by the ability to reach a deep and narrow target audience. The personal interaction this way allows for individual followers and potential customers to feel loyalty towards the companies and/or products involved.


There are new Semantic Analysis technologies that can be used, with which marketers can detect signals of buying trends, for instance through comments and questions posted in content online by people. This shows what prospective clients like as far as the kinds of products or services. To understand these trends or signals, then in turn aids the sales person/ company to target relevant prospects. It also allows for marketers to run small campaigns targeted to precision.

1EZ Consulting Orange County social media marketing agency and can help you with your Facebook, Twitter, Pinterist, Youtube, and Google Plus strategy and management  for your business today.


On Twitter, short messages can be posted about a certain product, which then can appear on follower’s homepages. They also can be linked to the product’s official website as well as to Facebook profiles, photographs, video’s etc. This way more about the product can be shared, for instance the use of a product etc. This way the followers spend more time reading about and learning about a product, which inevitably creates loyalty from followers, a wider range of prospects, larger opportunities, bringing customers to connect and purchase the product or service. Twitter is offered in real-time.

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Facebook, like Twitter is offered in real-time, however Facebook offers more details directly on its page, like videos, photographs, testimonials and larger descriptions etc. Videos can show the type and use of a product. Testimonials of followers for instance can also be shown for others to view. Facebook can also link back to the Twitter page of the product and send out reminders about upcoming events.

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Foursquare is a location-based social network website, and can be used via “smartphones” to check into these locations. Businesses can create a page, a new venue or claim an existing venue through Foursquare. A great strategy to increase footfall or retain their customers through incentives as in discounts, a free token, perks or privileges for checking into their location.

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Instagram is an amazing free photo sharing program as well as social network, launched in 2010. It currently has 80 million registered users This service allows one to take a picture, apply a digital filter to it and then share it with other Instagram users and their other social network users. Specific details about Instagram are that the photographs are limited to square images, just as the Kodac Instamatic and Polaroid images were. This differs from the regular 4:3 ratio in size of the typical mobile camera.

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LinkedIn, a network website for professionals and business, sets the stage for companies as well as individuals to create a professional profile, which can be shared, linked, for instance their product pages to others via blog entries or Twitter stream via widgets, creating leads for sales, finding business partners etc. LinkedIn members can access and use their Company pages, as with Facebook for the promotion of services, products and activities or events. It allows for promotion to and contact with the customers as well.

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Yelp is a pure business oriented website, which holds an extensive list of online business profiles. Business account holders, like with the Yellow Pages, can list their business name, location, type of business or service, pictures, information about the business, how to be contacted. They can also share, create and edit the business information. In addition Yelp may be used for writing business reviews-rated in a 5 point system, post them. It includes messaging and talk features for the general members, allowing to voice thoughts and opinions. Yelp is operational in 7 countries, the US and Canada included.

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YouTube is a popular venue to allow advertisements to be done in a specific way to target the various audiences. Language variances and ideas posted are used to promote the products or ideas, reflecting the person or business’ style or taste.


Another feature YouTube brings is a video component. Advertisers benefit from an in-sync video with their product. Sponsoring one of the videos is also possible for promotional purposes, for example if someone is searching for a video on dog training, he/she may find a video from a dog toy company in its results. Publishers can also benefit from YouTube through the YouTube Partner Program. YouTube, known for its viral nature, eventually allows advertisers to promote their items for free.

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The need and reasons for companies to expand their marketing increases rapidly. Blogs are social media “platforms”, such as “LinkedIn”, which allows for companies and clients to connect via online. Companies search for new ways to market and realizing the need for information at their fingertips use blogs to show the uniqueness of their product and make them popular.


Blogs are promotional techniques or venues to keep customers, acquire followers or subscribers and can be linked to and from Facebook, Twitter and many other networks and blogs. Blogs provide space for longer product descriptions or testimonials, and can be updated frequently.


Similarly, the businesses benefit from the online communities, for they enable the businesses to reach clients of other businesses as well, using this platform. Almost anyone can access the online environments and with that are invited to participate in the entire creative process. Another site is created, called Glassdoor, which offers firms to follow their standing in the corporate world, whereby employees can post evaluations of their companies.


Some businesses are aware of the disadvantages that involvement in social media networks bring, such as the power that the public has over how their marketing is perceived. Another fact is that some employees dislike such isolated online environments as well as the corporate standards placed on employees while interacting online. Therefore several businesses choose not to engage in social network media along with their traditional methods and avenues of marketing. In order to maintain an advantage over the consumer, businesses are to be aware of information, involvement, community and control that the consumers hold.

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