Social Media Marketing
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social networking websites allow individuals to interact with one another and build relationships.
Social networking websites and blogs
Interaction between one and another is the great benefit of social networking websites. Companies or products can be shared at those sites as well, to connect to individuals. Building relationships this way feels more personal.
Social networking sites work like word of mouth. Blogs and sites allow “re-post / re-tweet” comments of a product to be re-posted and with that, all the users connections will be able to see these messages as well. It reaches many more people, and by repetition it will also create more traffic flow for the products company.
Social networking sites can offer another advantage, by the ability to reach a deep and narrow target audience. The personal interaction this way allows for individual followers and potential customers to feel loyalty towards the companies and/or products involved.
There are new Semantic Analysis technologies that can be used, with which marketers can detect signals of buying trends, for instance through comments and questions posted in content online by people. This shows what prospective clients like as far as the kinds of products or services. To understand these trends or signals, then in turn aids the sales person/ company to target relevant prospects. It also allows for marketers to run small campaigns targeted to precision.
1EZ Consulting Orange County social media marketing agency and can help you with your Facebook, Twitter, Pinterest, YouTube, and Google Plus strategy and management for your business today.
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