Search Engine Optimization
Search Engine Optimization (SEO) is a process in which the visibility of a website or webpage is affected in a search engine’s “natural” or un-paid or organic search results. The higher ranked on the search results page, the more visitors it will receive from the users. The same counts for the more frequent a site appears, the more visitors it will have.
SEO offer a variety of search options. These include for instance academic, video, local, news searches as well as image searches and industry specific vertical search engines.
SEO is an Internet Marketing Strategy. It looks at how search engines work, what people search for and which keywords or terms are being entered into the search engines. It also looks at which search engines are preferred by their targeted audience. To optimize a website may require, besides editing the content and HTML, editing its associated coding to increase relevance to specific keywords, and remove barriers to the indexing activities of the search engines. Another strategy is promoting a site to increase the number of “back-links”, or “inbound-links”.
Contact 1EZ Orange County search engine optimization & internet marketing company today to help you with your internet marketing needs.
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Let a consultant from 1EZ guide you to the right social media marketing services for your company
Don’t be afraid to get creative and experiment with your marketing.
Content is King but engagement is Queen, and the lady rules the house!
Content builds relationships. Relationships are built on trust. Trust drives revenue.
Content is fire, social media is gasoline.
Social media creates communities, not markets.
If you build it…you may still need Google AdWords.
Getting the Like is easy. It"s a light action. Anything else requires trust.
Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way.
The best marketing doesn’t feel like marketing.
Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.
Sell-sell-sell sales methods simply do not work on social media.
Social media is about sociology and psychology more than technology.
You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.
Content is the reason search began in the first place.
Not viewing your email marketing as content is a mistake.
The cost of being wrong is less than the cost of doing nothing.
Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.
You can’t be everything to everyone but you can be something to someone.
The future of content marketing is in your hands.
As social media grows and matures, showing a return becomes critical.
Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.
On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.