Web Trends for 2018 2017 saw a continuing shift in the landscape towards mobile-driven web design and a growing insistence on engaging the user on a more personal level. Web browsers are improving constantly, and many of them are finally improving themselves in order to make a positive shift over to mobile. Additionally, multimedia is sure to gain in popularity this year. Let’s look at some trends that we think will have an impact over the coming year. More Video [...]
Reasons You Should Consider a Website Redesign If you are involved in the online marketplace, there is no doubt that you have seen what benefits a great looking, easy to navigate website can bring to your business. An online presence is extremely important in today’s marketplace as the majority of today’s consumers are reached through their computer or smartphone screens, and attracting them to your business is vitally important. Simply having a website is not enough nowadays. Your website must [...]
Why You Should Avoid “Black Hat” SEO Tactics and Create High Quality Content Instead Here is a mantra you should live by: search engine optimization (SEO) is not an easy fix! Some SEO experts view it as a game where they try to outwit the search engine algorithms in order to improve rankings. Referred to as “spamdexers”, these guys spam the indexes with garbage content in order to manipulate rankings. These so called “black hat” tactics often lead to blacklisting. [...]
5 Tips on How to Implement a Silo Strategy to Boost Your SERP Ranking When we use the word “silos”, we either think of grain silos where harvested grains are stored or the phrase “working in silos” which has the negative connection of working in a disconnected manner from other colleagues. In this digital age, we can now think of “content silos” where you can “store” content on your website that will boost your search engine results page (SERP) ranking. [...]
Guerrilla Marketing - Not a Code Word for "Cheap" If you’re a marketing professional, you’ve probably read the book “Guerrilla Marketing” by Jay Conrad Levinson. Published in 1983, the book outlines innovative marketing tactics that can help small and medium enterprises grow their customer base. The use of the word “guerrilla” was, of course, appropriated from the concept of guerrilla warfare. Guerrilla warfare involves the use of irregular military tactics by a small group of combatants against a larger, immobile, [...]
Why You Should Take A Holistic Approach to the Alphabet Soup of Digital Marketing In an internet age that is already filled with acronyms (LOL, OMG, BTW, to name a few commonly used ones in our online communications), digital marketing has introduced its own alphabet soup of acronyms. SEO, SEM, SMM, SERPs, the list goes on. It is too easy to get caught up in these new developments when it comes to online engagement for businesses and brands. Before you [...]
Web Design Branding Services: The Importance of Being You Why is web design and branding important? Because no two businesses are exactly the same. It goes to reason that you should never reuse the same web design and content for any business based in Orange County, California. The appeal of an imitative website is far too narrow; it's actually a big turn-off. Originality helps widen your reach. With a fresh design and branding, your website will appeal to more potential [...]
5 Effective SEO Strategies You Can Implement Now The number of SEO specialists and online marketing pros in Orange County, California, has soared over the last five years, much like in the rest of the developed world. It is easy forget that SEO is still a relatively young market; one that has flourished alongside the evolution of smart technologies. It has become such an essential for internet businesses that it feels like it has always been here. Yet, there are [...]
