2017 saw a continuing shift in the landscape towards mobile-driven web design and a growing insistence on engaging the user on a more personal level. Web browsers are improving constantly, and many of them are finally improving themselves in order [...]
If you are involved in the online marketplace, there is no doubt that you have seen what benefits a great looking, easy to navigate website can bring to your business. An online presence is extremely important in today’s marketplace [...]
Here is a mantra you should live by: search engine optimization (SEO) is not an easy fix! Some SEO experts view it as a game where they try to outwit the search engine algorithms in order to improve rankings. Referred [...]
When we use the word “silos”, we either think of grain silos where harvested grains are stored or the phrase “working in silos” which has the negative connection of working in a disconnected manner from other colleagues. In this digital [...]
If you’re a marketing professional, you’ve probably read the book “Guerrilla Marketing” by Jay Conrad Levinson. Published in 1983, the book outlines innovative marketing tactics that can help small and medium enterprises grow their customer base. The use of the [...]
In an internet age that is already filled with acronyms (LOL, OMG, BTW, to name a few commonly used ones in our online communications), digital marketing has introduced its own alphabet soup of acronyms. SEO, SEM, SMM, SERPs, the list [...]
Why is web design and branding important? Because no two businesses are exactly the same. It goes to reason that you should never reuse the same web design and content for any business based in Orange County, California. The [...]
The number of SEO specialists and online marketing pros in Orange County, California, has soared over the last five years, much like in the rest of the developed world. It is easy forget that SEO is still a relatively young [...]
