1EZ Consulting News

Why You Should Avoid “Black Hat” SEO Tactics and Create High Quality Content Instead

2018-04-13T17:44:46+00:00 Content Marketing, SEO|

Here is a mantra you should live by: search engine optimization (SEO) is not an easy fix! Some SEO experts view it as a game where they try to outwit the search engine algorithms in order to improve rankings. Referred [...]

5 Tips on How to Implement a Silo Strategy to Boost Your SERP Ranking

2018-04-13T16:59:24+00:00 Content Marketing, SEO|

When we use the word “silos”, we either think of grain silos where harvested grains are stored or the phrase “working in silos” which has the negative connection of working in a disconnected manner from other colleagues. In this digital [...]

Guerrilla Marketing – Not a Code Word for “Cheap”

2018-04-12T21:18:05+00:00 Content Marketing, SEO|

If you’re a marketing professional, you’ve probably read the book “Guerrilla Marketing” by Jay Conrad Levinson. Published in 1983, the book outlines innovative marketing tactics that can help small and medium enterprises grow their customer base. The use of the [...]

Why You Should Take A Holistic Approach to the Alphabet Soup of Digital Marketing

2018-04-12T21:01:19+00:00 Content Marketing, SEO|

In an internet age that is already filled with acronyms (LOL, OMG, BTW, to name a few commonly used ones in our online communications), digital marketing has introduced its own alphabet soup of acronyms. SEO, SEM, SMM, SERPs, the list [...]

Web Design Branding Services: The Importance of Being You

2018-04-17T16:20:20+00:00 Content Marketing, SEO, Web Design|

Why is web design and branding important? Because no two businesses are exactly the same. It goes to reason that you should never reuse the same web design and content for any business based in Orange County, California. The [...]