SEO

Search engine optimization also known as SEO is the process of raising the visibility of a website or web page in a search engines unpaid or free result listings. Top 2016 Orange County SEO and Internet Marketing Experts.

14 07, 2019

Digital Transformation with Brand Designs for Small Businesses

2019-07-14T10:00:27-07:00Content Marketing, SEO, Web Design|

Digital Transformation with Brand Designs for Small Businesses Digital Design Agency Orange County Digital branding has been coined as the cornerstone of modern marketing techniques. It’s the process where various digital channels and assets are used to communicate a brand’s position in the business world. This helps a company become part of the multi-channel brand communication and engagement programs. The competition across every industry is becoming fiercer by the day. That’s why developing a unique identity for your small business [...]

14 06, 2019

The Importance of Responsive Website Design

2019-06-14T07:44:33-07:00Mobile Web Design, SEO, Web Design|

The Importance of Responsive Website Design Mobile Responsive Web Design Experts All digital marketing professionals should be aware that mobile searches have begun to overshadow their desktop counterparts. Google has announced that they are indexing in a mobile-first way, though this will be fully rolled out over time, and have also hinted at more mobile-friendly changes to come. These developments are nothing to be alarmed about as a digital marketer, as with the right tools and guidance this trend can [...]

5 06, 2019

Google’s Mobile-First Indexing Is Here Are You Ready?

2019-06-05T19:51:32-07:00Mobile Web Design, SEO, Web Design|

Google’s Mobile-First Indexing Is Here Are You Ready? Mobile Responsive Web Design As the titan of the search engine industry, Google is leading the way by acknowledging that mobile usage has exploded in recent years. The tech giant actually rolled out this idea some time ago but if you were not aware until now there is no need to worry. Its implementation has taken some time and now mobile-first indexing represents an exciting digital marketing opportunity for savvy WordPress web [...]

13 04, 2018

Why You Should Avoid “Black Hat” SEO Tactics and Create High Quality Content Instead

2019-02-13T15:02:55-07:00Content Marketing, SEO|

Why You Should Avoid “Black Hat” SEO Tactics and Create High Quality Content Instead Here is a mantra you should live by: search engine optimization (SEO) is not an easy fix! Some SEO experts view it as a game where they try to outwit the search engine algorithms in order to improve rankings. Referred to as “spamdexers”, these guys spam the indexes with garbage content in order to manipulate rankings. These so called “black hat” tactics often lead to blacklisting. [...]

13 04, 2018

5 Tips on How to Implement a Silo Strategy to Boost Your SERP Ranking

2019-02-13T15:03:53-07:00Content Marketing, SEO|

5 Tips on How to Implement a Silo Strategy to Boost Your SERP Ranking When we use the word “silos”, we either think of grain silos where harvested grains are stored or the phrase “working in silos” which has the negative connection of working in a disconnected manner from other colleagues. In this digital age, we can now think of “content silos” where you can “store” content on your website that will boost your search engine results page (SERP) ranking. [...]

21 11, 2017

Guerrilla Marketing – Not a Code Word for “Cheap”

2019-02-13T15:04:53-07:00Content Marketing, SEO|

Guerrilla Marketing - Not a Code Word for "Cheap" If you’re a marketing professional, you’ve probably read the book “Guerrilla Marketing” by Jay Conrad Levinson. Published in 1983, the book outlines innovative marketing tactics that can help small and medium enterprises grow their customer base. The use of the word “guerrilla” was, of course, appropriated from the concept of guerrilla warfare. Guerrilla warfare involves the use of irregular military tactics by a small group of combatants against a larger, immobile, [...]

9 09, 2016

Why You Should Take A Holistic Approach to the Alphabet Soup of Digital Marketing

2019-02-13T14:29:36-07:00Content Marketing, SEO|

Why You Should Take A Holistic Approach to the Alphabet Soup of Digital Marketing In an internet age that is already filled with acronyms (LOL, OMG, BTW, to name a few commonly used ones in our online communications), digital marketing has introduced its own alphabet soup of acronyms. SEO, SEM, SMM, SERPs, the list goes on. It is too easy to get caught up in these new developments when it comes to online engagement for businesses and brands. Before you [...]

19 11, 2015

Web Design Branding Services: The Importance of Being You

2019-02-13T14:53:31-07:00Content Marketing, SEO, Web Design|

Web Design Branding Services: The Importance of Being You Why is web design and branding important? Because no two businesses are exactly the same. It goes to reason that you should never reuse the same web design and content for any business based in Orange County, California. The appeal of an imitative website is far too narrow; it's actually a big turn-off. Originality helps widen your reach. With a fresh design and branding, your website will appeal to more potential [...]