Orange County Branding Agency
The Internet has brought a new dimension to the art of branding. Your brand may be your single most important differentiator in the marketplace today.
The world’s premier brands stand out above the rest and set the industry standards. They are more influential and dynamic than their competition. These brands surpass their competition and deeply affect members of their target audiences.
What makes them exceptional? 1EZ Creative has discovered that consumers value memorable brand experiences that demonstrate a deep understanding and respect for their individual needs. Delivering exceptional experiences enables you to build strong, enduring customer relationships which equate to profitable businesses. 1EZ’s passion is to help you create those experiences.
First impressions leave a lasting impression. When you convey a positive brand message that produces memorable sensory experiences, you leave a favorable impression with your target audience. Let 1EZ Creative Orange County Branding Agency help you create memorable, lasting impressions with brands that uplift, intrigue, and engage.
The Story of a New Startup
What’s in a name?
The goal was to create a name that would hold it’s own for both a manufacturer as well as a future consumer retail entity. The company’s initial plan was to design and produce authentically unique furniture and decor collections for every part of the home.
After several weeks of playing with words and the emotional cues those words created, we came across the word Plank and the word Hide… After testing repsonse with a broad demographic of potential target consumers, we knew we had a hit.
Then came the brandable typeface and plaque logo that would become the foundation on which to build a brand. The keywords for the company were defined as: Authentic,
A brand is born.
Our creative team at W/Group Create conjured up the idea of Plank&Hide Co. emanating from an authentic turn of the century old brick factory probably located somewhere on the south side of Chicago… a magical place and time where creative, authentic craftsmanship was the cornerstone in the design and fabrication of trend setting home decor solutions.
We then set out to build a flagship permanent showroom at the Las Vegas Market. What began as a ficticous factory reminiscent of a turn of the century old brick and steel factory was concepted and then built with the support of a team of very talented craftsmen. With a 20 ft. themed gathering bar as a centerpiece surrounded by rusted steel, aged wood and iron embellishments, we wrapped an image laden and styled interior showroom with aged white brick columns crowned with steel channel and iron transom windows. Custom doors and desks were accented with antique fire hydrants and aged wood and steel details.
Building a brand image …
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Let a consultant from 1EZ guide you to the right Branding & Graphic Design services for your company
Whenever something is engineered as complex, it is designed to keep you simple.
Design is the contrast of the core of limitations therefore there are no boundaries. It is simply an interpretation of creativity.
You have to be interested in culture to design for it.
As social media grows and matures, showing a return becomes critical.
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
Design is thinking made visual.
When you’re curious, you find lots of interesting things to do.
Simple is good.
The life of a designer is a life of fight: fight against the ugliness.
Every great design begins with an even better story
Design is a fundamental human activity, relevant and useful to everyone.
In nature, light creates the colour. In the picture, colour creates the light.
The ultimate inspiration is the deadline.
The function of design is letting design function.
Innovation distinguishes between a leader and a follower.
The essential part of creativity is not being afraid to fail.
You can’t depend on your eyes when your imagination is out of focus.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Accessible design is good design.
Real web designers write code. Always have, always will.
Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.
An artist is not paid for his labor but for his vision.
If design isn’t profitable, then it’s art.
Art, like morality, consists of drawing the line somewhere.
Art is solving problems that cannot be formulated before they have been solved. The shaping of the question is part of the answer.
This world is but a canvas to our imagination.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
You don’t take a photograph, you make it.
Art is the lie that reveals the truth.