5 Effective Ways to Conduct A Website Competitor Analysis Online
Website Marketing Company Orange County
If you are seeking ways to beat out the competition, it can be helpful to consider the advice of Sun Tzu. He wrote: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” While modern business is usually less violent than ancient conflicts, this sentiment can be applied to the importance of competitor analysis for your business. How best to conduct competitor analysis, however, is a significant question.
For those who are new to the area of online competitor analysis, it is recommended that you seek out the support of professional WordPress web designers in Orange County to get started. 1EZ Creative website marketing company Orange County will give you insights and advice in areas that you might otherwise overlook, and the more eyes looking at a problem, the more solutions you will glean.
For now, however, let’s look at five effective ways you can start right away on conducting competitor analysis online.
- Know Your Competitors
It is essential to start any effective competitor analysis by knowing who precisely your competitors are. You might have some idea as to your primary competition especially if you are a local business or if you have been in the business arena for some time. However, there are more systematic ways of figuring out who is after your customer base.
Orange County web design professionals will point you in the right direction for how to go about this. To get started by yourself, however, you can begin with a simple Google search for keywords that you are planning on using. Try using a tool called SEMrush to get a look at what pages are ranking well for keywords you also use, and how you compare.
- Explore Their Web Presence
In many cases, some good insights can be gleaned from a simple scroll through the web presence of your competitors. From an in-depth glance at how they present themselves to their, and your, potential audience, you can see what keywords they are using, how they are using them, what products and services they offer, and who their target market seems to be.
Knowing what your competitors are up to in this cursory way can give you an impression of how your online presence is similar or different. From this, you may be able to already see some ways that you can borrow from your competitors’ ideas and make changes to more effectively market your brand.
For those familiar with what goes into SEO and the choices made in the web design process, you should be able to take this step by yourself. However, if you are interested in taking a deeper dive into exploring your competitors’ web presence, look for advice from WordPress web designers in Orange County.
- Search Engine Analytics
Sun Tzu also wrote: “In the midst of chaos, there is also opportunity.” The search engine landscape can indeed seem like chaos to the untrained observer. With constant updates to the Google algorithm (to decide what pages rank higher than others), it can be tricky to stay up to date with what works and what does not, though SEO experts in Orange County make it their mission to keep on top of these details.
However, those who are serious about seizing opportunities can make efficient use of search engine analytical tools. You can begin by conducting a simple search for your competitors’ business names and see how they perform in the Google rankings. Again, tools such as SEMrush can also be used to more explicitly analyze what keywords your competitors are ranking for and how effective this is working for them.
For more information on this high-tech means of analysis, it is best to consult with experts in WordPress web design in Orange County. These professionals have helped many others to determine what is working for their competitors and how to incorporate these strengths into their website design.
- Online Reviews
One great way of conducting some reconnaissance on your competitors, as recommended by Orange County web design experts, is to see what those who have the most experience with them have to say. This would be your competitors’ current customers or users, and your potential future customers. The best way to find out what these people have to say is to scour through online reviews.
Here, great resources can be found in the form of Yelp, Google My Business, and many other platforms. This step is even more important to take if the competitors you are searching for are in the same geographic area as you. Local markets and niches usually feature very intense competition, so you must know what your potential customers enjoy about your competitors, and what they dislike, to seize any opportunity to cater your own business towards these factors.
- Consider What You Are Doing Better – And Seek Help From WordPress Web Design Professionals In Orange County
After you have used the approaches outlined above, you can begin to identify what your company does that is better than your competitors. We have learned from these points that what Sun Tzu says is correct; namely: “The opportunity of defeating the enemy is provided by the enemy himself.” Knowing this advantage can allow you to act on the opportunity this represents.
Perhaps this could be an increased level of customer service, superior products, or better engagement. Leverage this point to its fullest by incorporating it into your branding. Refine your competitive advantage to allow yourself to truly stand out from the crowd.
The Art Of Competitor Analysis
Taking the time to conduct a thorough analysis of your competitors, using all available tools and techniques, can give you a great deal of insight into how best to design your web pages, and indeed how to design your business practices in general. Consider the above and take the time to learn the art and science of competitor analysis for yourself.
A final word from our friend Sun Tzu: “One may know how to conquer without being able to do it.” If this is the case for you, you should get in touch with our expert WordPress web designers in Orange County at 1EZ Creative. With our help, you will have the resources you need to ensure that your competitor analysis is successful.
Get in touch with our 1EZ Creative Orange County web design team in Newport Beach and connect with of our expert team today.