Content Marketing

Content marketing involves the creation and sharing of media and publishing content on your website, collateral material, social media used to acquire and retain customers. Top 2016 Orange County Content Marketing Agency in Orange County, CA.

14 10, 2019

5 Effective Ways to Conduct A Website Competitor Analysis Online

2019-10-14T10:03:03-07:00Content Marketing, SEO, Web Design|

5 Effective Ways to Conduct A Website Competitor Analysis Online Website Marketing Company Orange County If you are seeking ways to beat out the competition, it can be helpful to consider the advice of Sun Tzu. He wrote: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” While modern business is usually less violent than ancient conflicts, this sentiment can be applied to the importance of competitor analysis for your business. [...]

18 08, 2019

5 Ways To Increase Your Website’s Google Rankings

2019-08-18T07:57:35-07:00Content Marketing, SEO, Web Design|

5 Ways To Increase Your Website’s Google Rankings Orange County SEO Marketing company Ranking high in Google’s search results is one of the most critical means of increasing traffic to your pages. However, optimizing to increase your visibility in the search rankings must continually be rethought as Google’s algorithm is updated and emerging competitors’ pages vie to edge you out of those coveted top spots. In Orange County web design experts like our team at 1EZ Creative are always ready [...]

6 08, 2019

Why Content Is The Most Important Thing On Your Website

2019-08-06T17:11:46-07:00Content Marketing, SEO, Web Design|

Why Content Is The Most Important Thing On Your Website Orange County web design companies Despite all of the SEO techniques that many modern-day Orange County web design companies use to improve their position in the Google rankings, the true importance and relevance of a webpage always comes back to the quality of the content. If you feel as though you are doing everything right in terms of SEO but still fail to see results, lackluster content may be the [...]

14 07, 2019

Digital Transformation with Brand Designs for Small Businesses

2019-07-24T06:27:26-07:00Content Marketing, SEO, Web Design|

Digital Transformation with Brand Designs for Small Businesses Digital Design Agency Orange County Digital branding has been coined as the cornerstone of modern marketing techniques. It’s the process where various digital channels and assets are used to communicate a brand’s position in the business world. This helps a company become part of the multi-channel brand communication and engagement programs. The competition across every industry is becoming fiercer by the day. That’s why developing a unique identity for your small business [...]

13 04, 2018

Why You Should Avoid “Black Hat” SEO Tactics and Create High Quality Content Instead

2019-02-13T15:02:55-08:00Content Marketing, SEO|

Why You Should Avoid “Black Hat” SEO Tactics and Create High Quality Content Instead Here is a mantra you should live by: search engine optimization (SEO) is not an easy fix! Some SEO experts view it as a game where they try to outwit the search engine algorithms in order to improve rankings. Referred to as “spamdexers”, these guys spam the indexes with garbage content in order to manipulate rankings. These so called “black hat” tactics often lead to blacklisting. [...]

13 04, 2018

5 Tips on How to Implement a Silo Strategy to Boost Your SERP Ranking

2019-02-13T15:03:53-08:00Content Marketing, SEO|

5 Tips on How to Implement a Silo Strategy to Boost Your SERP Ranking When we use the word “silos”, we either think of grain silos where harvested grains are stored or the phrase “working in silos” which has the negative connection of working in a disconnected manner from other colleagues. In this digital age, we can now think of “content silos” where you can “store” content on your website that will boost your search engine results page (SERP) ranking. [...]

21 11, 2017

Guerrilla Marketing – Not a Code Word for “Cheap”

2019-02-13T15:04:53-08:00Content Marketing, SEO|

Guerrilla Marketing - Not a Code Word for "Cheap" If you’re a marketing professional, you’ve probably read the book “Guerrilla Marketing” by Jay Conrad Levinson. Published in 1983, the book outlines innovative marketing tactics that can help small and medium enterprises grow their customer base. The use of the word “guerrilla” was, of course, appropriated from the concept of guerrilla warfare. Guerrilla warfare involves the use of irregular military tactics by a small group of combatants against a larger, immobile, [...]

9 09, 2016

Why You Should Take A Holistic Approach to the Alphabet Soup of Digital Marketing

2019-02-13T14:29:36-08:00Content Marketing, SEO|

Why You Should Take A Holistic Approach to the Alphabet Soup of Digital Marketing In an internet age that is already filled with acronyms (LOL, OMG, BTW, to name a few commonly used ones in our online communications), digital marketing has introduced its own alphabet soup of acronyms. SEO, SEM, SMM, SERPs, the list goes on. It is too easy to get caught up in these new developments when it comes to online engagement for businesses and brands. Before you [...]

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