5 Ways To Increase Your Website’s Google Rankings

Orange County SEO Marketing company

Ranking high in Google’s search results is one of the most critical means of increasing traffic to your pages. However, optimizing to increase your visibility in the search rankings must continually be rethought as Google’s algorithm is updated and emerging competitors’ pages vie to edge you out of those coveted top spots.

In Orange County web design experts like our team at 1EZ Creative are always ready to lend you advice and expertise to help you to improve the visibility of your website in the Google rankings. SEO is complex, however, with the following list of five essential points, you can start making positive changes to your website and content right away. With these tips, you can begin taking the necessary steps to increase your page’s ability to rank higher in the search results and, if applied thoughtfully and carefully, you could see results quickly.

Continue To Publish Quality Content

One of the most effective ways of reaching the top of the rankings is consistently creating interesting and informative content. The ability of your content to specifically answer a user’s search query is a proven means of getting Google’s algorithm to identify a page as relevant.

At the same time, you want your content to serve a marketing function for your business. Increasing brand awareness is an important part of driving new content creation. Finding a happy balance of relevance to both your users and your company is the ideal solution to increase your ranking position. Using an experienced Orange County SEO Marketing company can help you find the perfect solution to finding the perfect blend of marketability and problem-solving.

If you have not already done so, starting a blog for your business to engage with visitors to your website and to establish new interest and leads is a great step in the right direction. Updating your blog frequently is an excellent opportunity to bring your targeted keywords to the fore on your website which will positively impact your search ranking.

Make Your Site Mobile-Friendly

More than sixty percent of searches now come from mobile devices. If your webpages are not optimized to display and interface well on phones, tablets, and other mobile devices, you are missing out on a lot of potential ranking points. Google representatives have explicitly stated that content which is not easily accessible on mobile devices will likely not appear as high in their rankings. In fact, two years ago they established a mobile-first indexing system that is aimed at accommodating the rise in mobile searches.

To ensure that your pages are responsive and appear appropriately on both desktops and mobile devices, try using Google’s own tool, the Mobile-Friendly Test. By simply entering the URL of your page will give you an overview of how you can improve the functionality of your site to ensure that mobile users can interact with it easily. You can then get in touch with your Orange County web design professionals to make the changes required to ensure your website is mobile-friendly.

Keep Speeds High

SEO entails a wide range of different things for websites these days. One of the most important of these factors is the speed of your website. Making sure that the speed of your site with respect to loading remains highly important for ranking highly with Google’s algorithm. Images, for example, are commonly overlooked factor in dragging down the overall speed of your site.

To gauge whether your website is performing well with respect to speed, Google has another tool, the PageSpeed tool,  that can help. Try this out to see if this is a potential reason why your ranking is not as high as it should be.

Get in touch with our WordPress web design professionals in Orange County who can point out some of the things that are slowing down your pages and hindering your Google ranking. With our vast experience in WordPress web design in Orange County, our team of knowledgeable experts can help you to significantly improve the speed of your website.

Check Your Links

One sure way of preventing your page from reaching the top of Google’s search rankings is to have several dead or broken links littered throughout your website. Do not ignore these. Make sure to monitor your pages regularly and use a link checker tool to determine where users are receiving 404 errors from bad links.

It is also a good idea to monitor where your pages are being mentioned around the web. If you can find other pages who might be willing to host a link to your own, contact the webmaster of these sites to ask them directly to do so. The more links you have to your pages, the more organic traffic you will receive, and the more relevant Google will deem your website to be within your niche, which will improve your ranking.

Keywords Are Always Important

You may have the best content and the most responsive site out there, but if your pages lack the right keywords to match user queries to your content, your ranking will not see any benefit. However, you should be mindful of implementing this step too strongly, as Google’s algorithm is intelligent enough to know when you are trying to manipulate it. Taking the time to fit keywords naturally into your content is the most effective means of incorporating them.

Using some well-conceived long-tail keywords is also a good idea. These are usually three to four-word strings that, if chosen carefully, can closely match a user’s search with your content. For a crude means of generating long-tail keywords, try to imagine what a user staring at the Google page will type when they search for things related to your content and company. For a more systematic approach, conduct some research with Google Analytics and some of the popular keyword tools that are readily available online.

Reach For The Top With Our Orange County Web Design Professionals

Following these actionable tips is a great way to get started on improving the rankings of your webpages. SEO is both an art and a science, but with a little practice, you can be sure that you will see results from the effort you put into the process. Keep in mind that Google periodically updates its search algorithm, which often spurs changes in the best SEO practices. Stay informed of these developments in order to make the necessary improvements to your content when the time comes.

To help move your pages up the Google rankings, get in touch with our team of WordPress web designers in Orange County today. At 1EX Creative, we are always happy to answer your questions and implement these effective solutions for you to help get you one step closer to the top ranking spots.