SEO

Why You Should Avoid Black Hat SEO Tactics and Create High Quality Content Instead Here is a mantra you should live by: search engine optimization (SEO) is not an easy fix! Some SEO experts view it as a game where they try to outwit the search engine algorithms in order to improve rankings. Referred to as “spamdexers”, these guys spam the indexes with garbage content in order to manipulate rankings. These so called “black hat” tactics often lead to blacklisting. [...]

5 Tips on How to Implement a Silo Strategy to Boost Your SERP Ranking When we use the word “silos”, we either think of grain silos where harvested grains are stored or the phrase “working in silos” which has the negative connection of working in a disconnected manner from other colleagues. In this digital age, we can now think of “content silos” where you can “store” content on your website that will boost your search engine results page (SERP) ranking. [...]

Guerrilla Marketing - Not a Code Word for "Cheap" If you’re a marketing professional, you’ve probably read the book “Guerrilla Marketing” by Jay Conrad Levinson. Published in 1983, the book outlines innovative marketing tactics that can help small and medium enterprises grow their customer base. The use of the word “guerrilla” was, of course, appropriated from the concept of guerrilla warfare. Guerrilla warfare involves the use of irregular military tactics by a small group of combatants against a larger, immobile, [...]