Search Engine Optimization
Search Engine Optimization (SEO) is a process in which the visibility of a website or webpage is affected in a search engine’s “natural” or un-paid or organic search results. The higher ranked on the search results page, the more visitors it will receive from the users. The same counts for the more frequent a site appears, the more visitors it will have.
SEO offer a variety of search options. These include for instance academic, video, local, news searches as well as image searches and industry specific vertical search engines.
SEO is an Internet Marketing Strategy. It looks at how search engines work, what people search for and which keywords or terms are being entered into the search engines. It also looks at which search engines are preferred by their targeted audience. To optimize a website may require, besides editing the content and HTML, editing its associated coding to increase relevance to specific keywords, and remove barriers to the indexing activities of the search engines. Another strategy is promoting a site to increase the number of “back-links”, or “inbound-links”.
Contact 1EZ Orange County search engine optimization & internet marketing company today to help you with your internet marketing needs.